Irrefutable advantages of using YouTube for Business

Introduction

As a small business owner, you will need to think of creative ways to get your product or service offerings in front of as big an audience as possible. You will want to do this most cost-effectively and not break the bank. One of the cheapest methods would be to use YouTube for business. If you invest in this marketing strategy and even buy real YouTube subscribers, it can be a highly affordable way of growing your product or service offering.

Once you manage to drive subscribers and views to your website, it will lead to more sales without spending tons of cash. Not convinced that YouTube can help grow your business?

Below are compelling reasons to use YouTube for Business to grow your brand.

YouTube Lets You Tap into Its Horde of Traffic

Online video has experienced exponential growth, with research showing that more than 4 billion views are viewed in just one day. Using YouTube for business enables you to target your audience. You could create videos or advertise on other people’s content.

Consider these facts:

– YouTube is ranked third behind Google and Facebook in the most visited websites list in the world.

– There over a billion people visiting YouTube every day, and they are drawn from all over the world.

– Every second, there are videos worth 100 hours being uploaded on YouTube.

– Research also shows that YouTube outranks any cable network in terms of its reach to US adults aged 18-34.

These facts just show you why it would be foolhardy to ignore YouTube.

Marketing On YouTube Improves your Exposure to Google

Videos, news, images, local searches, and text results are mixed in the search results of Google, and this is thanks to the Google Universal Search feature. The aim is to provide users with the most useful info in one place.

You have probably noticed that videos tend to appear more frequently in the search results of Google. It is an indication that Google rates video just as important as text pages.

The best way to benefit from this feature is to write high-quality articles on your website and then produce videos on YouTube. This will generate backlinks to your website, which means you will appear more on Google when people search for a keyword related to your industry.

YouTube marketing also helps to improve your website’s authority and credibility. If Google deems your website authoritative, all your pages will appear high in search results.

Build Your Email List

When you use YouTube for business, you get an opportunity to build email list while at the same time providing valuable and useful content.

You just need to use a program that lets you directly embed your sign-up form into YouTube videos. A viewer can stop a video to provide their email address and then subscribe to your list. They will then continue.

This is the simplest method for building an email list while simultaneously providing engaging content that your audience loves.

You Will be Promoted by Your Audience

Creating video content with a personal touch helps to boost conversions. Consumers purchase from those they trust, and you can build this trust by relating to your audience from an emotional perspective.

According to research, for general companies and professional services, if you post a video of one of the company staff talking about a service or product, the list of sales and leads will increase dramatically.

An Opportunity to Make Money

Your videos can also earn you good money through the AdSense for Video program by Google.

Fun Facts:

· More than 1 million content creators from over 30 countries are earning money by simply posting videos on YouTube.

· The channels that make six-figure sums from YouTube range in several thousand.

· You can use Google AdSense for Video and AdWords together to earn from your videos.

This is how it works

Your video ad appears in another video where it is seen by a viewer who then clicks on it

From your campaign budget, a certain amount of money is deducted as payment for that click.

Viewer continues watching your video, and even sees ads from other YouTubers that get displayed on your videos.

When a viewer clicks on the ads and watches them, you will receive 68% of the revenue from the ads. To maximize your income this way, you need to have as many real YouTube subscribers as possible.

It means that it’s possible to run AdWords campaigns while making money by letting others promote your videos. YouTube has proven to be a viable tool for those that want to grow their businesses and audiences.

Provided you invest the right amount of time and learn the key components of the YouTube platform, you will find that it’s a worthwhile avenue to grow.

Your Content Will Never Die

With YouTube for business, you have a chance to repurpose the content you previously used without spending time or money to buy expensive equipment. Re-using content you created in the past is an effective marketing strategy, as it allows you to reach out to an audience that loves that specific type of content.

For instance, you can repurpose a blog post into several formats like:

– Podcasts

– Presentations

– Video series

– Infographics

As you can see, you can create four different content pieces from just one idea. This will result in an engaged audience that finds it easy to digest the information you supply to them.

Conclusion

The reasons to use YouTube for marketing are endless. It has a huge audience base that you can tap into straight away. And since consumers are showing more preference for video content compared to other formats, this is where people are. If you want to tap into this pool of people, you had better take your services or products to YouTube.

For companies that are just starting, it’s okay to buy subscribers and increase your following. However, you should practice caution and only work with providers that guarantee you will get real YouTube subscribers. Otherwise, your money will go to waste.

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